Author(s)

Chenxuan Du

Corresponding Author

Chenxuan Du

ABSTRACT

Design management varies in content from country to country, due to different stages of development and in economic and cultural contexts. It has the ability to change the way one looks at oneself, bringing success and infinite added value to a business (Hands, 2009) not only working for the business but also contributing to the whole design-oriented field of society and regulating and guiding design rules. As the market develops and market segmentation begins to guide the direction of companies, this paper investigates the issue of corporate direction based primarily on market research by design managers and management planning of design products.

KEYWORDS

Design Management, Market Segmentation, E-commerce