Author(s)

Shiyu Huang

Corresponding Author

Shiyu Huang

ABSTRACT

The digital economy's fast growth has influenced jobs. The development of digital technology's application scale is precisely why the digital economy influences employment. The transmission mechanism of the digital economy impacting employment has been studied, and it has been discovered that while the digital economy reduces specific labor roles, it also produces new jobs, which impacts college students' employment choices. This study examines what kinds of work choices and justifications college students make under the effect of the digital economy's development, based on an examination of the transmission mechanism of the digital economy's influence on employment positions. Based on the China Stock Market & Accounting Research Database's financial statement data (CSMAR). This study finds that the digital economy has influenced college students' employment choices, with college students preferring technology-intensive digital technology positions, information technology-related industries, First-tier Cities, and New First-tier Cities, based on job salary, job demand, employment number, and other data from the China Undergraduate Employment Report from 2017 to 2021. In the digital economy, the curriculum of colleges and universities should be adjusted in the future, foreign talents should be introduced, and pre-job training for undergraduates should be improved to improve the employment rate and quality of college students, as well as to reduce the losses caused by unemployment and mismatch between jobs and skills in the conversion of new and old jobs.

KEYWORDS

Digital economy, University students, Employment