Author(s)

Shiyi Wei, Zhijun Yan, Jun Wen

Corresponding Author

Shiyi Wei

ABSTRACT

With the increasing trend of economic globalization, Chinese enterprises are participating in the competition in the international market with unprecedented breadth and depth. In order to occupy the global market share, Chinese enterprises conduct transnational operations overseas and explore the international market. However, compared with foreign large multinational enterprises, Chinese enterprises have a late start and less experience in transnational operation, so they still have a long way to go. At present, location choice is vital for multinational enterprises, which is the primary problem facing transnational operation. Therefore, how to correctly select the location of transnational operation is an urgent issue for enterprises to expand overseas. This paper mainly analyzes the successful experience of Geely Group and provides suggestions for the location selection of multinational operation of Chinese enterprises.

KEYWORDS

Chinese enterprises, Transnational operation, Location selection