Author(s)

Mingze Du, Youyou Guo, Xiaoyu Wei, Jinyingzhe Zhao

Corresponding Author

Jinyingzhe Zhao

ABSTRACT

The uncertain factors of technological development and the outbreak of COVID-19 have brought a strong impact on the sportswear company. Under the influence of the current situation, finding a reasonable business method has become the most difficult problem for companies. This research mainly analyzes Nike's business model and analyzes and horizontally compares other leading companies. The results of Nike’s strategy and data analysis show that only when sportswear company create a complete set of business models suitable for the company can the company have greater development potential and be able to respond to changes in the external environment, respond in a timely manner and adjust to minimize losses. The contributions of this research include an in-depth analysis of Nike’s business model, and a horizontal comparison with other leading companies in the sportswear company, so that many small and medium-sized enterprises can more intuitively understand how leading companies run their own companies. The business model of leading apparel companies is easier to understand. At the same time, these enterprises can emulate the business models of leading companies in the company and develop a set of business models that suit them in combination with their actual conditions.

KEYWORDS

Leading Sportswear Company, Business Model, Accounting Analysis