Author(s)

Jiayi Chen, Yushu Jin, Jinjie Ou

Corresponding Author

Yushu Jin

ABSTRACT

One of the biggest victims of COVID-19 has been the hotel industry, which has struggled to recover after the disease spread. Many hotels are going out of business, but others are finding different ways to survive. Hilton is an image standard for the hotel industry, able to respond quickly to damage. Marriott and OYO, as Hilton’s counterpoint, face different challenges. This paper summarizes the methods of Hilton’s rapid recovery through the vertical comparison with its pre-pandemic strategies, and some favorable strategies that other hotels can learn from through the horizontal comparison with another two hotels, Marriott and OYO, in hope of assisting more and more hotels to recover from the pandemic.

KEYWORDS

Hotel Industry, Strategic Adjustment, Recover, COVID-19