Author(s)

Zixuan Zhou, Bing Yang, Fengrong Huang

Corresponding Author

Zixuan Zhou

ABSTRACT

Based on the 2012~2020 revenue data in the Walt Disney Company’s annual report, the company’s revenue gray GM (1, 1) model was constructed, focusing on the analysis of revenue in 2020. The analysis shows that the growth trend of Disney Company’s annual revenue has declined significantly compared with the previous period. The correlation between the total revenue of the Walt Disney Company and the revenue of each business segment is estimated with the use of gray correlation matrix, and the contribution of each business segment to total revenue is further analyzed. Under the analysis of correlation model, online related business will become a new growth point for total revenue in the future. Based on the above analysis, some practical and feasible suggestions for its development are put forward.

KEYWORDS

The Walt Disney Company, revenue, gray correlation analysis, gray prediction model