Author(s)

Xinyu Fang, Mingjun Liu

Corresponding Author

Xinyu Fang

ABSTRACT

The article introduces the Dior company background as a famous luxury product company and COVID impacts on the luxury industry. Based on the Dior last three consecutive years’ financial reports from 2018 to 2020, the article analyzes the main financial ratios and the accounting standards including revenue recognition and goodwill through acquisition in order to better understand the Dior financial current status in terms of short term and long term solvency capability, business operation profitability ability and development strategy. The article also gives the proposal for the near future development.

KEYWORDS

Dior, Luxury, Financial Ratios, Accounting Standard