Author(s)

Zhoubing Chen, Jijun Liang, Yiwen Wang

Corresponding Author

Yiwen Wang

ABSTRACT

This paper takes Disney's business strategy as an example and analyzes Disney's financial status in recent years based on related reports of Disney. Before the completion of this paper, we sincerely thank Michael Willis, the director of the Master of Accounting program at Cambridge University, for his professional knowledge guidance.

KEYWORDS

Industrial dynamic, Financial performance, Industrial chain, Strategy