Author(s)

Xinhua Zhang, Zhijun Liu

Corresponding Author

Zhijun Liu

ABSTRACT

The development of eco-tourism is a vivid practice of implementing Xi Jinping's ecological civilization thought and an important carrier of ecological civilization construction. As the first green economic experimental demonstration zone in the country, there are abundant resources for eco-tourism. It is necessary to build a healthy life destination and expand the tourism link of the western Yunnan as the turning point. Based on the advantages of ecological cultural tourism resources, we can improve the top-level design. Optimize the development layout; Enrich the product system and innovate and develop business forms; Establish ecological concept and adhere to international standards; Improve infrastructure and improve service level; Accelerate industrial integration and improve the development mechanism; Improve the content of science and technology and actively cultivate talents; Build a brand system, strengthen marketing and other measures to build Pu'er into an international eco-tourism resort, so as to drive the rapid development of other industries in Pu'er and make green water and green mountains the advantage and business card of Pu'er.

KEYWORDS

Ecotourism, Destination, Importance, Advantages, Construction path