Author(s)

Pei Bing, Ying Shi

Corresponding Author

Pei Bing

ABSTRACT

As technology brings people a revolutionary visual feast, traditional designs are not enough to meet people's needs. Promoted by the Internet, various industries have undergone significant changes, and new media has provided higher and farther technical support for visual transmission. Visual transmission is an important category of design. In the new media era, it can not only break the traditional design thinking and provide a broader creative conception space for design, but also can use new media technology to communicate visually to a greater extent. Design presentation has a profound impact on promoting the development of visual transmission design. At present, it is necessary to integrate the new media art design concept into the visual design according to the new media trend in order to improve the quality of the design and finally get a better design plan. The study of the influence and trend development of new media on the art form of visual transmission is the need of the times as well as the need of broadening innovative thinking. This article focuses on researching the development trend of visual transmission design in the new media era, and elaborates on the requirements of new media for visual transmission design nowadays, and provides more references for further improving visual transmission design to meet the needs of modern people.

KEYWORDS

New media, Visual transmission design, development trends