Author(s)

Hang Li, Lu Wang

Corresponding Author

Hang Li

ABSTRACT

With the decline of eyesight, cognition and memory of the elderly, there are inevitably obstacles in the identification of drug packaging information. Drug packaging for the elderly should be able to accurately convey the use information of drugs, be easy to operate, and guide the elderly to take drugs on time and according to the quantity. At the same time, emotional semantic design should be used to relieve the anxiety of the elderly and give them psychological comfort while treating diseases. There are mature barrier-free design specifications at home and abroad, but there is a lack of barrier-free design of drug packaging specifically for the elderly. In order to make the expression of visual information in barrier-free packaging design more scientific, reasonable and accurate, the graphic design in barrier-free packaging should be concise and targeted, the word design should be legible, the layout should be reasonable, the color should have a certain degree of recognition, and the design should be combined with graphics and words, so as to achieve the goal that the packaging design tends to be more humanized.

KEYWORDS

Visual communication, medicine packaging, barrier-free design