Author(s)

Jingxian Liao

Corresponding Author

Jingxian Liao

ABSTRACT

Among the courses offered by travel management specialty, practical teaching is a very important course. Cultural tourism integration is the general trend of the development of cultural industry and tourism in the future. With the vigorous development of the tourism industry at this stage, the traditional travel management skills in the past have long been unable to meet the needs of the current society. While promoting the integrated development of culture and tourism in China, there is a shortage of high-level compound talents, and the lack of high-quality talents in the tourism industry has become an important factor limiting the development of China's tourism industry. The lack of talents leads to the lack of endogenous force in the integrated development of culture and tourism, especially in the education of vocational schools. The integrated development of tourism puts forward new requirements for the training of tourism talents. Higher vocational tourism talents should take cultural quality as the core, and have the comprehensive ability of service, planning, management, and marketing. This paper analyzes the background of the times put forward by the integration of culture and tourism and puts forward suggestions for the development of the talent training mode for travel management professionals in vocational schools under the background of integration of culture and tourism.

KEYWORDS

Cultural tourism, practical teaching, the era of cultural and tourism integration, vocational schools