Author(s)

Yuning Cao

Corresponding Author

Yuning Cao

ABSTRACT

With the development of the society, the tourism e-commerce in our country tends to individualize the development trend gradually. Most of the customers have realized the change of their identity, which was previously the identity of the users of the tourism e-commerce, now is the major travel website platform active production personnel identity, at the same time is a supplier identity. In the research of UGC content in tourism platform, the method of collecting UGC data in web pages and combining linear regression or content text analysis is the research focus of scholars at present, and the collection of data for UGC is a crucial part of it. Now, how to make users generate more content has become the key point for social e-commerce websites to stand out. Starting from users, studying the experience of user generated content task is an important research point to improve the stickiness of websites. Based on the integration of actual data and the actual situation of UGC stage, this study reclassifies tourism e-commerce products, locates their characteristics and scientific marketing methods, realizes further summary and analysis, realizes the marketing role of UGC in tourism e-commerce products, and then realizes the reasonable formulation of the application countermeasures of UGC mode in tourism e-commerce product marketing.

KEYWORDS

Tourism, E-commerce, Marketing Strategy, Strategy, UGC application