Author(s)

Ziyan Guo, Jinyi Hu, Yixin Zhang

Corresponding Author

Yixin Zhang

ABSTRACT

Since the 1990s, with the deepening trend of economic globalization and the dynamic development environment of the market economy, scholars and relevant managers and operators have gradually realized the importance of strategic management. In recent years, with the increasingly fierce market competition, Chinese enterprises have more and more deeply realized the importance and urgency of developing enterprise strategic management. Therefore, this paper mainly focuses on tools of strategic management and the specific case of enterprise strategic management. Taking Boohee Company as the research object, this paper studies the enterprise strategy of Boohee Company by adopting SWOT analysis method. Through the research, it is found that appropriately identifying external opportunities and threats will help Boohee company to achieve the leading position in the industry. Secondly, correctly evaluating the internal advantages and disadvantages of the company and making corresponding strategic adjustments are conducive to the development of enterprise specialization. Finally, effective strategic management can support Boohee Company in maintaining its profitability and competitiveness. On the one hand, the conclusion of this paper provides opinions for the strategic management of Boohee Company, on the other hand, it demonstrates the importance and necessity of implementing strategic management.

KEYWORDS

Strategic management, SWOT analysis, Boohee Company