Author(s)

Zhenjie Cui

Corresponding Author

Zhenjie Cui

ABSTRACT

As part of the industry with strong profitability and high profit, the Chinese herbal medicine industry needs to pay attention to its market development and investment status. This paper expounds on the basic situation of the Chinese herbal medicine industry, including the existing advantageous environment and obvious problems. It clarifies the positive effect of research investment on the Chinese herbal medicine industry and economy. Using the method of literature review and comparative analysis, from the source of investment, the analysis of the basic status quo, the political, economic, and other factors that affect the investment, it analyses the problems existing in the investment in the Chinese herbal medicine industry. It proposes targeted optimization strategies based on the existing advantages. From the government level, the industry environment to the enterprise level, it is refined layer by layer. Through research and analysis, it provides a theoretical basis for later measures to improve the investment market of the Chinese herbal medicine industry, promote the international development of the Chinese herbal medicine industry and even the Chinese medicine industry, improve and consolidate the medical security system.

KEYWORDS

Investment status, Countermeasures, Chinese, Herbal medicine industry