Author(s)

Yuxin Li, Zitong Xia, Mengyao Fu

Corresponding Author

Yuxin Li

ABSTRACT

With the rapid development of the Internet economy, Internet consumer credit products have been widely concerned and used by college students because of the characteristics of convenient use and low threshold. Its understanding of consumer credit products, use of the situation, risk perception has been widely concerned by society. Based on the college student’s consumer groups as investigation object, the reference of Harbin three college students results sorting and analyzing the data of questionnaire survey method, mastering the usage of college students spend bai, bai and study take on college students' consumption behavior, daily consumption level, and the effect of credit rating and the credit risk when using the Internet consumer credit products.

KEYWORDS

College students' consumption behavior, life quality level, Credit rating and risk