Author(s)

Yuran Chen, Siyuan Liu, Yuye Xiang, Yunhan Wang

Corresponding Author

Yuran Chen

ABSTRACT

This article aims to demonstrate Discovery's marketing and marketing strategies through various data and case studies. We used various analysis methods such as PEST, SWOT, STP, and 4Ps in the process of interpretation. Discovery Channel has exerted great influence on film and television enterprises all over the world. Discovery has brought the concept of the form of documentary to the film and television industry, promoted the film and television method of the documentary, and entered the public business. In addition, his appearance has promoted the development of the film and television industry.

KEYWORDS

Discovery, marketing analysis, management strategy, 4Ps