Author(s)

Yi Ran

Corresponding Author

Yi Ran

ABSTRACT

First appearance in 2005, the online video platform has formed a relatively stable competition pattern after nearly 20 years of development. Among all the major mainstream video platforms, Tencent video platform has been created the latest develops fastest, and its payment market value-added services make it become the center of China’s video membership economy. Therefore, this paper is particularly important to analyze the internal and external resources of the Tencent video payment market, explore its future development path, and provide suggestions for other online video platforms. After using the SWOT analysis method to analyze the internal and external environmental resources of the Tencent video payment market. This paper concludes that the abundant video resources, diversified membership interests, powerful marketing network, the development of 5th Generation Mobile Communication Technology, and the impact of COVID-19 provide internal advantages and external positive environment for the development of Tencent video payment market, while high copyright fees, serious product homogenization, fierce competition in the same business and diversified development of business in the same category hinder the development of Tencent video payment market. This study not only clarifies the current development of the Tencent video payment market, puts forward suggestions for its future development but also provides a reference for the development of the same type of video platforms.

KEYWORDS

Tencent video, SWOT analysis, market analysis