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Research on the existing problems and optimization of strategic integration after ATT & Discovery merge

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DOI: 10.23977/EAIS2022.011

Author(s)

Haiming Chen, Yurui Xiang, Yang Zhang

Corresponding Author

Haiming Chen

ABSTRACT

American Telephone & Telegraph is the world's largest telecommunications company with the most popular press—warner bros. Warner Bros has a lot of compelling work, just as the ‘superman’ which is very famous and well known. Discovery is a big channel that always teach some knowledge of nature and some interesting things. I deem that ATT can have a win-win situation with the discovery, the movies from warner bros always be chased and loved by their avid audiences, however, I realize that ATT just less a method to broadcast all over the world, it is because who can refuse a studio which devoted on making superheroes. However, in some special situations like COVID-19, which force people to stay at home. Although COVID-19 segregates people, but it also provides an opportunity to watch television. Recently, the government reinforced the law to control screen time for teenagers. It is an excellent way to require the discovery to show the ‘memory of the childhood’. Just as we have been talked about above, ATT should have the ability to find the opportunity to improve the company's level in the current. Last but not least, we mention some method can solve the problems of AT&T and also help the development of AT&T, which can promote the competition of internet or comic companies to improve the quality of their works for getting more followers.

KEYWORDS

Component, ATT & Discorvey merger, problems, Strategies

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