Author(s)

Songyu Cai, Likun Zhang

Corresponding Author

Songyu Cai

ABSTRACT

This article will analyze the influences of different venues on the commercial and economic value of the Olympic Games, the commercially online and in-person marketing, as well as the different marketing strategies of various Olympic Games. Additionally, this article will expound on the variety of strategies pre- and post-commercialization of the Olympics and will use examples such as the London Olympics. Lastly, this article will evaluate the Profitability of Olympic games, analyze, compare and contrast the expenditures and revenue of successive Olympic Games. Using what's mentioned above, this research will indicate advantages and disadvantages, explain its impact and propose relatively reasonable initiatives and plans that are beneficial to future development.

KEYWORDS

Marketing, Profitability, sponsorship1 introduction