Author(s)

Yuyao Bao, Xin Li, Tong Meng, Yan Peng

Corresponding Author

Yuyao Bao

ABSTRACT

With the outbreak of COVID-19 in 2020, the global game market generated approximately $177.8 billion, a year-on-year growth rate of 23.1%. Profit is the foundation for the survival and development of an enterprise, and only a long-term stable profit model can make an enterprise survive for a long time. This paper takes Tencent as the main research object. Since Tencent is one of the world's largest video game providers and the leader of large domestic game companies in China, its research is more representative. This paper will conduct an in-depth analysis of its two strategies during the epidemic. At the same time, although Tencent's profit growth in the game business is considerable, there are still some potential risks and threats from itself and external competitors that need to be resolved urgently. Studying the profit model of Tencent's online game business in 2020 can find that it has a significant impact on the outside world. On the one hand, it promotes the prosperity and development of other industries and even the social economy, and on the other hand, its profit model is worthy of reference in the industry. This paper provides implications for the development of the entire industry.

KEYWORDS

Games, Tencent, Profit Model, COVID-19