Author(s)

Rong Xu

Corresponding Author

Rong Xu

ABSTRACT

The auto market had a significant barrier in transforming EVs prior to the pandemic, and the emergence of the pandemic increases the strain on the whole industry due to chip shortage. Additionally, the automotive industry is dealing with more issues than ever before in terms of security and competitive pressures on pricing, quality, execution, and manufacturability of automobiles. These difficulties jeopardize the industry's long-term profitability. By illustrating the external environment of the car industry, General Motors corporation can immediately recognize and respond to the issues it will face. Analyzing the internal environment of General Motors company is of great significance for its competitive advantages, company structure, financial situation. In dealing with external and internal environment analysis, the aforesaid information is combined to make strong recommendations.

KEYWORDS

General Motors, Auto industry, Motor vehicle market, business analysis, electric vehicles (EVs), traditional internal combustion engine vehicles (ICE), COVID-19