Author(s)

Hongxuan Ruan, Changwei Wang, Zhexin Wang

Corresponding Author

Hongxuan Ruan

ABSTRACT

The research object of this paper is Disney and how it can solve the problems they are facing during the fierce competition in the time of worldwide pandemic period. Disney has always been without doubt the leading company of the film-television and park industry, after merging with several large companies and IPs such as Marvel and 21st century Fox, its prospects are very promising. However, Disney are facing some issues that will affects its further development. The industry of streaming services was nearly saturated, with the industry giant Netflix followed by many other American traditional websites for example HBO, Disney+ is only the sixth of the market share of the industry, its revenue is very non-significant in the percentage of all the segments of Disney. During the long-lasting period of world-wild pandemic and social distancing, to cover up the losses of other major segments of Disney such as park and movie box revenue, Disney need to have more thorough promoting and upgrading of Disney+. The method used for these problems is SWOT analysis, the strength for Disney are Stable Cash Flow, Adequate Creativity, Great Management, Progressive Technology and Unique Business Model. Opportunities are Media Networks, Great Industry and Social trends, underserved market and international expanding. Threats they are facing are Economic Downturn, Vary competitors, Less consumer base and High operation cost. The conclusion we came to are Disney should shift its core to Disney+ with innovation on technology combining Disney to its Disneyland and advertising on TIKTOK to improve its downloads then drive-up Disney’s revenue in total.

KEYWORDS

Business model, Disney, Pandemic, Streaming service