Author(s)

Lining Jiang, Yisi Liu and Minkuan Zhong

Corresponding Author

Lining Jiang

ABSTRACT

The advent of technology has had a profound impact on the hotel industry. The hotel sector has also made adaptive changes to provide clients with a better user experience, relying on the advancement of science and technology. Analyzing the impact of technology on hotel industry customers' purchase decisions is conducive to the wider promotion of technology adoption in the hotel industry. In order to explore the precise impact of technology on hotel customers, we conducted classification and summary from customer perception, customer behavior, and technology application, since these three components indicate how technology influences consumers' purchase decisions. Through the integration of instances, impact analysis, and particular investigation of the impact on hotel consumers' purchasing decisions. These aspects add to a broader understanding of the impact of technology. This study found technology had a positive impact on these three primary areas, while also facilitating hotel management and decision-making in the future.

KEYWORDS

Technology, customer purchase, hotel