Author(s)

Lifei An, Yijia Chu, Yiting Li, Yitian Zhang

Corresponding Author

Lifei An

ABSTRACT

As we all know, the Walt Disney Company occupies a major commercial position in the world. It not only has a great fame in the amusement park industry, but also has great achievements in the film and television production industry. Disney's development in the Chinese region is even better. For this study, we will focus on the development of Disney in China. Some authoritative websites and papers on the web will be effective sources for us. Through our careful screening of the material, we come up with a series of results, an analysis of Disney's development and Behavioral Characteristics Analysis. There are some problems and causes which are also critical to our research topic. By understanding these issues in detail, we will propose solutions to these issues on a one-to-one basis in the Discussion section. Through our careful screening of the material, we will come up with a series of results, an analysis of Disney's development and Behavioral Characteristics Analysis. As a brief mention, our findings will be detailed around merchandise, streaming and market development. In this way, Disney can benefit not only in reality, but also through the web. The conclusions we have drawn from this research will have a high commercial value for Disney. Disney can find out some different views of the Chinese public through our paper. This will also find a breakthrough for some bottlenecks that Disney encountered in the Chinese market. The paper can improve for the further development of Disney Company in China and enable Disney Company to win higher profits.

KEYWORDS

Disney, Marketing Strategy, Chinese market