Author(s)

Hong Li, Jimin Liu, Hanxiang He

Corresponding Author

Hong Li

ABSTRACT

WeChat public platform has many users under the background of mobile Internet era, so the high-quality WeChat official account interface will enhance the publicity and promotion, and establish the brand value. In this paper, based on the principles of WeChat official account interface design, the design method is explained in detail, and a case study is given to illustrate how to carry out innovative design.

KEYWORDS

WeChat official platform, Interface design, Graphics and text information interface, Interactive design