Author(s)

Binhe Zhu

Corresponding Author

Binhe Zhu

ABSTRACT

Generation Z, as digital native in the network era, often need to deal with multi-communication. In this process, Generation Z need to take various tasks at the same time. This paper will discuss social presence types for people born in 1995-2000 from lens of Tuner's multi-communication theory, and analyze what are the impacts of multi-communication, and what are the influences of social media on Generation Z's daily social interaction. This paper employed survey and in-depth interview, finding the boundary between work and life has been blurring for Generation Z, but they have been adopted to multi-communication lifestyle.

KEYWORDS

Generation Z, social media, social presence, multi-communication