Author(s)

Xiang Lan, QiuYue Wang

Corresponding Author

QiuYue Wang

ABSTRACT

Based on the theory of consumer purchase behavior, this article uses the proportion of clothing consumption in total expenditure as an indicator of clothing consumption behavior evaluation of Chinese urban residents, and establishes a measurement model which analyzes the influence of aging population, interest rates, and per capita disposable personal income on clothing consumption behavior of Chinese urban residents. Stata is used in processing and analyzing the data of clothing consumption of Chinese urban residents from 2000 to 2017. The results show that aging population has significant influence on clothing consumption tendency of Chinese urban residents. Under the condition of controlling other factors unchanged, aging population has a negative impact on the clothing consumption tendency of urban residents, that is, the proportion of clothing consumption expenditure decreases with the further population aging. Finally, suggestions are offered, at the enterprise level, that there should be a kind of market environment that meets the consumption demand of the elderly, and pay attention to the seniors market.

KEYWORDS

Aging, dependency ratio of the elderly, clothing consumption tendency, consumption behavior