Author(s)

Wanyun Zhang

Corresponding Author

Wanyun Zhang

ABSTRACT

In the era when appearance level has become popular, the birth of cosmetics greatly meets people's pursuit of external beauty, and the corresponding beauty market also presents a trend of rapid development. Makeup is a very strong personalized thing, which also caters to the diversified needs of consumers, but also promotes the business in research and development, production, packaging, marketing and other aspects to constantly change patterns, bring forth the new, among which small packaging beauty makeup to meet the above changes. This paper combined with the change of small packaging packaging capacity for the marketing of beauty, first discusses the advantages of small packaging, and then from the use of small packaging "small" transformation of different new "play" five aspects of the marketing strategy of small packaging beauty products, hoping to give the competitive beauty market with new inspiration.

KEYWORDS

Beauty economy, small package, Marketing strategy