Author(s)

Rui Fan, Hai Cheng, Xiaoyan Wang

Corresponding Author

Hai Cheng

ABSTRACT

This article mainly analyzes the development opportunities and constraints of rustic luxury hotels in the rural background and uses Vinetree Gaoligong tent camp as an example to make related investigations. Based on the research and summary of the characteristics of the Vinetree Gaoligong Tent Camp and combining the rural revitalization with the clean waters and the green mountains are invaluable assets. The Vinetree Gaoligong Tent Camp is a wild luxury hotel that is very popular in China. We propose some practical suggestions for its current development opportunities and constraints in China. At the same time, we will explore how to optimize tourism and promote protection and public welfare functions in the construction and participation of wild luxury hotels. Meanwhile, rustic luxury hotels need to actively explore synergistic multi-cultural service supply, vigorously promote the concept of social participation, and fundamentally improve the beneficiaries' awareness of the ecosystem.

KEYWORDS

Rustic Luxury Hotel, Rural Revitalization, Rural Tourism, Development Opportunities, Restraining Factors