Author(s)

Runchen Huang, Xinyi Meng

Corresponding Author

Runchen Huang

ABSTRACT

To enhance the reputation of scenic spots and hotels and other tourist destinations is the work that the local cultural and tourism authorities and tourism related enterprises attach great importance to and pay close attention to. It will involve how to attract customers and obtain competitive advantages. In this paper, through the construction of a mathematical model, the F-score evaluation method is used to evaluate the service, location, facilities, health and cost performance of scenic spots and hotels, and the mean square error is used to evaluate the model. At the same time, the TF-IDF method is used to calculate the top four words with the highest frequency in all reviews and form a word set. On this basis, a model is built to analyze the effectiveness of online reviews of scenic spots and hotels. Finally, according to the average score of each index of the hotels in the scenic area, we make further specific analysis.

KEYWORDS

TF-IDF, F-score, Mean square error