Author(s)

Chenyi Fang

Corresponding Author

Chenyi Fang

ABSTRACT

The input of sales expenses has an impact on the company's operation and operating revenue. Therefore, sales expense is an important factor affecting the corporate performance. According to the path model of "sales expenses - stock liquidity - corporate performance", considering the impact of sales expenses on investors, this paper uses the data of SME board wholesale and retail, accommodation and catering, culture, sports and entertainment industries to analyze the impact of sales expenses on corporate performance and its mechanism. The results show that the input of sales expenses can improve corporate performance and increase the liquidity of stock. Stock liquidity plays a partial intermediary role between sales expenses and corporate performance.

KEYWORDS

Sales Expenses, Corporate Performance, Stock Liquidity, Intermediary Role