Author(s)

Xiaowei Feng

Corresponding Author

Xiaowei Feng

ABSTRACT

Carrier of signs must be sensible. It can be an object or a phenomenon. They all contains image. Based on a different perspective on the perception and interpretation or limited by different forces one image can carry different meanings. It can present a form-sense or refer to a denotation. By contrasting the progresses of images linking to different meanings in a semiotic perspective t a basic difference between image and word can be found out. Image applies a principle of simultaneity and when the image is a carrier of ordinary signs it looks more like a word and applies a diachronic logic

KEYWORDS

Sign, image, mechanism, simultaneity