Author(s)

Ke Xu, Jin Zhu

Corresponding Author

Ke Xu

ABSTRACT

In order to solve the problem of marketing model transformation faced by retailers in the era of big data, this paper puts forward innovative ideas of marketing model of retailers based on big data technology. The innovative idea fully combines big data technology, studies the traditional marketing mode and extensive advertising mode of retailers, and puts forward the key points that must be grasped in the transformation of retailers. Based on this, the innovative idea also emphasizes the importance and feasibility of the use of consumption big data, and effectively emphasizes the application process of consumption big data and the transformation mode of retailers in the new era. The research results illustrate that the innovative idea can solve the problem of marketing model transformation faced by retailers in the era of big data, and improve the economic benefits of retailers.

KEYWORDS

Big data technology, Retailers, Marketing mode, Innovative ideas