Author(s)

Ying ZHANG

Corresponding Author

Ying ZHANG

ABSTRACT

In recent years, the Internet has been more widely applied, the logistics system has been continuously improved, and what’s more, with the support of relevant policies, the fast emerging cross-border import e-commerce has brought certain opportunities for the transformation of traditional retail business. The new cross-border e-commerce development models include three types: general import model, bonded cross-border model and overseas direct mail model. Different models have unique advantages and can provide more possibilities for the development of cross-border e-commerce. However, in fact, cross-border e-commerce is also faced with various difficulties, such as ill-suited logistics model, weak brand competitiveness, insufficient enterprises recognition, low application of payment system, which badly contains the development of cross-border e-commerce. Therefore, in the new era, the government should give more support for cross-border e-commerce to ensure the implementation of various policies, promote the transformation of enterprises and realize the integration of online and offline platforms. In the meantime, they should also strengthen the cooperative relationship with colleges and universities, introduce a group of high-quality talents, provide strong support for the development of cross-border e-commerce, and get more opportunities in the new era.

KEYWORDS

Cross-border e-commerce, Development model, Development strategy