Author(s)

Baofa Ma, He SUN

Corresponding Author

Baofa Ma

ABSTRACT

With the improvement of Chinese people's consumption ability and the shift of attitude towards sports, as well as the successful bid for the Beijing Winter Olympics, ice and snow sports project has set off an upsurge in China. The ice and snow sports culture industry has taken shape, developed rapidly, and achieved certain economic benefits. Heilongjiang Province is rich in ice and snow resources, however, from the actual situation of ice and snow sports development, Heilongjiang's ice and snow sports development are obviously insufficient. Ice and snow sports industry is an important industry category in the process of economic globalization. Promoting ice and snow sports industry as a pillar industry of regional economy is an inevitable trend in the reform and development of ice and snow sports. Based on the cultural resources of ice and snow and the history of Heilongjiang province, this paper analyzes the tourism resources of ice and snow sports and their characteristics in order to promote better development of the industrial chain of ice and snow sports in Heilongjiang province.

KEYWORDS

Ice and snow culture, Heilongjiang, Ice and snow sports, Industrial chain