Author(s)

Zeyuan Zhang

Corresponding Author

Zeyuan Zhang

ABSTRACT

2020 is a year of great importance during the decisive stage in building a moderately prosperous society in all respects and winning the battle against poverty. In recent years, under the background of China’s rapid economic growth and upgrading macroeconomic consumption, the development of townships and village-level sinking markets in relatively backward areas has become a new circuit for capital competition. Although there are many audiences in the sinking market, due to the scattered population, restricted consumption capacity, poor profitability and low operating costs, it can be said that the business environment of the sinking market is both an opportunity and a challenge. Through the investigation of retail market in Hebei Province, this research uses a combination of on-site research and index method to analyze the retail business environment of its sinking market, hoping that the research results of this paper can play a guiding role in the construction of sinking market business environment in Hebei Province, so as to contribute to the completion of the poverty alleviation work in Hebei Province.

KEYWORDS

Poverty alleviation, Sinking market, Business environment