Author(s)

Qun WU

Corresponding Author

Qun WU

ABSTRACT

With the continuous rapid development of various types of informatization, networking, and technology, the new media era has officially arrived. Under the background of this era, people's traditional reading methods have been completely changed and upgraded, showing different characteristics such as fragmentation, swiftness and defamiliarization. “Fragmented reading” has become one of the favorite and most commonly used forms of reading by college students. In view of this, the author in this article analyzes and explores the characteristics of fragmented reading of college students in the era of new media and its positive and negative social effects for reference.

KEYWORDS

New media era, College students, Fragmented reading, Social influence