Author(s)

Qi YAN

Corresponding Author

Qi YAN

ABSTRACT

The arrival of the all-media era brings both opportunities and challenges to the news dissemination of radio and television media. Under the current socio-economic and cultural development, various media are constantly emerging, and the dissemination of information has become diversified, which provides great convenience for people to obtain information. The increasing pressure of social competition puts higher demands on students. Under the background of quality education, the emphasis on improving students' practical ability in higher education is increasing. News media plays an important role in promoting college education. In the process of college education, we should follow the modern teaching concept, give students more exercise, and let them have more practice opportunities. This paper mainly analyzes how the radio and television stations make use of their own advantages to excavate and improve their own news communication power in the era of all media. It also analyzes and discusses the role of news media in promoting the market-oriented development of modern university education, with a view to improving the level of university education.

KEYWORDS

All media, News dissemination, Quality education