Author(s)

Ying Yu

Corresponding Author

Ying Yu

ABSTRACT

The most prominent feature of the Internet economy era is the emergence and wide application of big data technology. The arrival of the big data era has not only changed the previous industrial development structure, but also brought new challenges to the development of international trade. For the development of enterprises, they should pay attention to the development of big data technology and do a good job in the innovation and application of technology. Only in this way can they enhance the market competitiveness, better participate in international trade and realize the long-term stable development. This work mainly discussed the development of international trade under the background of big data, including the opportunities and challenges faced by international trade. It hopes to guide enterprises to make good use of big data technology, guide enterprises to actively participate in international trade, open up international markets, and realize their own higher quality development.

KEYWORDS

Big data, International trade, Opportunities, Challenges