Author(s)

ShuangShuang Zhang

Corresponding Author

ShuangShuang Zhang

ABSTRACT

At present, the economy is developing rapidly, and the environment in which the organization is located is more and more highly dynamic, uncertain and even subversive, in order to maintain a sustainable competitive advantage, enterprises must carry out organizational strategic changes. The premise of successful strategic change is the realization of organizational identity change, and the change of organizational identity will also trigger the strategic change of an organization. This paper will explain the relationship between strategic change and organizational identity change, and summarize the subversive situations that lead to organizational identity change and strategic change.

KEYWORDS

Organizational identity change, strategic change, subversive situation