Author(s)

Peng Cheng

Corresponding Author

Peng Cheng

ABSTRACT

Color can directly convey the emotions of creators. In the network era, new aesthetic concepts will guide designers to redefine the operation of color emotion. Morandi color system has a unique style and a very wide way of applications. In the digital age, as the web page is the first window for the audience to receive information, it is increasingly important to integrate the appropriate color emotional hint than the direct transmission of text or picture information. Through analyzing the emotional transmission of Morandi color system in web design, this work analyzed the emotional connotation of Morandi color in web design combined with the color emotional application, and explored the reasonable emotional application of Morandi color system in web design.

KEYWORDS

Morandi color system, Color, Web design, Color emotion