Author(s)

Siyao Wang

Corresponding Author

Siyao Wang

ABSTRACT

In recent years, social design has become a field advocated by the industry and paid attention to by the academia. The emergence of social design reflects the interaction between various factors in the society, which requires designers to improve their ability to perceive the real society, study the public characteristics of the society, explore the potential needs of the public, improve the public's cognition of design, and give play to the value of design. Based on social design, this work took public characteristics as the research object to analyze the feasibility, which plays an important role in resolving the prominent contradictions in traditional design.

KEYWORDS

Social design, public characteristics, Feasibility