Author(s)

Qingjuan Meng

Corresponding Author

Qingjuan Meng

ABSTRACT

In recent years, the cross-border e-commerce market transaction scale is rapidly growing. The yearly increase amplitude is up to 30%. At the same time, with the arrival of the “internet+” and mobile internet era, as well as the “Belt and Road” initiative of China, all of them will promote the further prosperity of cross-border e-commerce. Cross-border e-commerce has already become the important direction of China’s economic development, thus it will become the important growth point of China’s economic development in the new era. However, as the novelty in China’s economic field, cross-border e-commerce inevitably faces challenges while encountering the unprecedented developmental opportunities. How to cultivate a galaxy of professionals that adapt to cross-border e-commerce in the new era should be urgently key problem. Starting from application-oriented talent cultivation with undergraduate degree, this thesis analyzes existing problems in application-oriented talent cultivation with undergraduate degree under the cross-border e-commerce development background, proposes the training mode and path of application-oriented talents with undergraduate degree, as well as provides an idea and reference for colleges of the same kind.

KEYWORDS

Cross-border e-commerce; undergraduate degree; application-oriented talents; school-enterprise collaboration mode