Author(s)

Qing Long

Corresponding Author

Qing Long

ABSTRACT

In recent years, WeChat moments have become a new network gathering place for “learning to punch in”. For the WeChat moments quickly occupied by learning to punch time cards, what is the user's willingness to participate? This article explores the college students' willingness to participate in WeChat moments through the questionnaire survey and in-depth interviews. The results of the study show that college students generally have a positive attitude towards the behavior of learning and punching in WeChat moments, and factors such as self-identification, incentive measures, and impression management will prompt them to participate in learning and punching time cards.

KEYWORDS

Dramaturgical theory, WeChat moments, learning and punching in, willingness to participate