Author(s)

Lei Xi, Zaining Wang

Corresponding Author

Zaining Wang

ABSTRACT

"Audiovisual new media programs" refer to new media forms characterized by two-way interaction through the combined effect on human audiovisual senses, such as network video, IPTV, Internet TV, mobile TV, etc. With the rise of online media, the viewing habits of netizens are undergoing earth-shaking changes. People’s dependence on video sites is gradually increasing. Video sites have also become the main position for many people to draw on "spiritual food." In the development of audiovisual new media, due to changes in the relationship between the mediator and the audience, the increase in audience participation, the increase in micro-fragmented content, and technological application innovation, online video programs have been uploaded by the initial netizens and gradually developed into copyright Purchase and online self-made new media program production forms.

KEYWORDS

Internet self-made programs, development trends, characteristics