Author(s)

Lin Li and Xinxiong Liu

Corresponding Author

Lin Li

ABSTRACT

Different from the western color system, the Chinese Traditional Five Colors is inextricably interwoven with the ancient Yin Yang and Five Elements thought. And the cultural meaning of color has also undergone some changes in historical development and the integration of multiculture. In this paper, Kansei Engineering is used to study the cultural changes of Chinese Traditional Five Colors, so as to help designers to explore color schemes with national features and times characteristics.

KEYWORDS

Chinese traditional five colors, kansei engineering, cultural changes