Author(s)

Xiaoling Pan

Corresponding Author

Xiaoling Pan

ABSTRACT

The Liaodong literature in the Ming and Qing Dynasties is rich in connotation and has high cultural and economic value. It is one of the important builders of ancient literature in Northeast China, which has opened up the boundaries and connotations of ancient Chinese literature. In the context of the era of "integration of cultural and tourism", it also shows high economic transformation value. At present, its inheritance and development still have defects such as narrow audience and low economic conversion rate. In the era of new media, new technology and new media platforms can be used to promote industrial development and marketing. The first is to construct an immersive cultural tourism model to construct local cultural aesthetics; the second is to use the laws of new media and the laws of new media to build regional cultural brands; the third is to make good use of the sticky characteristics of new media communities to accelerate the economy of cultural resources Benefit conversion.

KEYWORDS

Liaodong Literature, Ming and Qing Dynasties, new media marketing, industrial development