Chinese original ecologically style videos on YouTube: Breaking the stereotype and non-verbal symbol intercultural communication
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DOI: 10.23977/EMCG2020.017
Corresponding Author
Lilan He
ABSTRACT
With Li Ziqi and her videos popular among both Chinese and Westerner internet active users, it triggers the split-new trend of rustic themed Chinese original ecological videos under the intercultural communication context. This research takes the qualitative research methodology to analyze the non-verbal symbol rustic themed Chinese original ecological videos on the international YouTube video platform. Since the stereotypes of rural China remain negative, this research studies how the stereotypes form and how the rural themed Chinese original ecological videos broadcast through the non-verbal symbol audio-visual.
KEYWORDS
Rural China, National image, Stereotype, Intercultural communication, Digital media, Media culture,