Author(s)

Jiashuai Jiang, and Jialin Zhou

Corresponding Author

Jiashuai Jiang

ABSTRACT

Advances in financial technology have provided opportunities for the continuous development of the Internet credit business. Online financial platforms are directly connected to consumers through online shopping, third-party payments, and other services, and these consumers are the target customers for further credit services. College students, as one of the main customer groups for Internet consumption, have a high willingness to consume, and they have a strong willingness and ability to accept new ways for excessive consumption. At present, many college students start to use emerging Internet credit services. In this paper, a questionnaire survey was conducted on college students from six “211” universities in Nanjing. The respondents’ age, living expenses, credit limit, and credit consumption were collected for an empirical study of the possible reasons affecting college students’ Internet credit limit through the Tobit model. The results of the study show that the coefficient of age is positive and significant. Students who have used Internet credit tools have higher credit limits. The impact of the Amount of Credit Consumption is also significant, but negative. Living expense shows a significant and positive impact. Finally, this paper makes suggestions on the supply and use of credit for college students in light of the above factors, so as to promote a healthier concept of credit consumption among college students; also, to reduce the default repayment rate and make the college student consumer credit market high quality.

KEYWORDS

Credit Limit, Internet Credit Business, College Student